Spec S7 / Growth Retainer
Plug us in where you need us.
Outsourced marketing for Staffordshire and Midlands businesses: a monthly retainer with Gav and Monika doing the strategy, campaigns, content, email and reporting. From £2,000 a month.
01 / What it is
Senior heads, without the senior salary.
Most small businesses don't need a full-time marketing manager. They need someone senior to plan it, and people to do it every month. A marketing retainer for small businesses gets you both: Gav and Monika, working on your business, with no account manager in between.
Each month we agree what matters, then make it happen: campaigns, content, email, social, website updates, SEO and AI search. You get a short report on what moved and what we're doing next.
We work with Ansons Law this way, month in, month out: brand, website, CRM, content, social and AI search, all joined up by the same two people.
- AStrategyA monthly plan against the goals that matter.
- BCampaignsPlanned, made and sent.
- CContent and socialPosts, articles and films in your brand.
- DEmailCampaigns and flows looked after.
- EWebsite and searchUpdates, new pages, SEO and AI search checks.
- FReportingWhat moved, in plain English.
- Ref.
You choose the mix, and it can change as the business does.
02 / Process
Four steps. Then on to the next job.
The 20-minute call
Where the business is, where you want it to be, and what is in the way.
Plan the first quarter
A short plan: the priorities, what we'll do each month and how we'll know it's working.
Get to work
Monthly delivery across the channels that matter, with regular check-ins so you always know where things are.
Report and adjust
A monthly report and a call: what worked, what didn't, what's next.
| Part | Item | What it does | Included |
|---|---|---|---|
| S7/01 | Monthly strategy and planning | Priorities agreed each month against your goals. | |
| S7/02 | Campaign planning and delivery | Campaigns planned, made and sent across the right channels. | |
| S7/03 | Content and copywriting | Posts, articles, emails and web copy in your voice. | |
| S7/04 | Email marketing management | Campaigns sent and flows looked after. | |
| S7/05 | Social media | Planned, designed and scheduled. | |
| S7/06 | Website updates, SEO and AI search | New pages, fixes and a monthly check of what the AI tools say. | |
| S7/07 | Monthly report and review call | What moved, in plain English, and what we're doing next. | |
| S7/08 | Direct access to Gav and Monika | The people doing the work, on the end of the phone. |
04 / Questions
Fair questions.
Q1What does a marketing retainer cost for a small business?
Our Growth Retainer starts from £2,000 a month, which realistically gets you about 4 days a month of our time. At our £750 day rate that would be £3,000, so it is a big discount. The price depends on how much you want done each month, and we agree the scope in writing before we start. After a 3-month minimum it rolls on month to month.
Q2How is this different from hiring a marketing manager?
You get two senior people with 55+ years combined experience across brand, web, CRM, email and social, for a monthly fee rather than a salary, and without recruiting or training anyone. We're not in your office every day, so we plan properly and keep you in the loop.
Q3Do we get an account manager?
No, and that's the point. You deal directly with Gav and Monika, the people doing the work.
Q4Can we start with a one-off project first?
Yes. Start with a Launchpad or a single job, and move to a retainer if it's working. Smaller jobs are charged by the hour at £100.
Q5Is there anything you don't do?
We're not a paid-ads factory, and we don't do large-scale PR. Photography and live-action video are quoted separately. If something is better done by a specialist, we'll say so.
05 / Related work
Where it's working.
Next step
Got something to make?
No pitch deck, no sales team. Just Gav or Monika, a cup of tea and an honest answer. Or email newbiz@graftmarketing.co.uk.