Insights / Notes from the bench

Worth knowing.

What we've learned doing the work: AI search, websites, CRMs, email. Plain English, no fluff.

  1. 20 OctoberConstruction company websites that win tendersA main contractor's buyer will look at your website before they shortlist you. Here's what they're looking for, and how to make sure your site answers it before they pick up the phone.
  2. 15 OctoberThe Klaviyo flows every Shopify shop needsCampaigns get the attention, but flows do the steady work. These are the Klaviyo flows we'd set up first on any Shopify shop, in order, with what goes in each one.
  3. 12 OctoberMarketing for law firms: what actually brings enquiriesMost law firm marketing is a logo, a stock photo of a handshake and a list of services. Here's what actually gets people to pick up the phone, based on our work with a Midlands firm.
  4. 8 OctoberDo small businesses need HubSpot?HubSpot is a very good tool. That doesn't make it the right one for a small team. Here's how we'd choose between HubSpot, the other off-the-shelf CRMs and a CRM built for you, and what to set up first whichever you pick.
  5. 5 OctoberWhat does a small business brand and website really cost in 2026?Most agencies won't tell you what a website costs until you've sat through a sales call. Hiding prices is daft. Here's how the money actually breaks down, and what we charge.
  6. 1 OctoberHow to show up in ChatGPT answers (for a Midlands business)People now ask an AI who to use, and it gives one answer, not ten blue links. Here's how those tools pick the names they give, and what you can do about it this week.

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