Spec S6 / Content & social
Content that sounds like you.
A social media agency in Staffordshire that plans, writes and designs your content, and makes brand films for Midlands businesses. Monika on strategy, Gav on the craft.
01 / What it is
Consistent beats clever. Every week.
Monika leads social and content strategy, with 15 years of digital brand management and content, 30 in retail and styling, and a stylist's eye for every shoot. Gav brings the design and the motion. Between us we plan what you say, make it look like your brand, and keep it going month after month.
For Ansons Law we built a social studio: a web app the team uses to make on-brand posts themselves, with AI writing first-draft captions they can edit. We also turn their Legally Sound podcast into posts, and built a video hub on their website.
For The Do Club, a Midlands business members' community, we made a motion showreel and launch films for their new website, cut for every screen shape social needs.
The honest bit: we make motion and animated films in-house. Photography and live-action filming are quoted separately, and we bring in photographers and videographers when a job needs them.
- ASocial postsLinkedIn, Instagram and Facebook, planned and scheduled.
- BSocial studioA branded post-maker for your team, with AI caption drafts.
- CMotion filmsAnimated brand films and teasers, cut for every screen.
- DArticlesUseful, question-led writing that also helps you get found.
- EPodcast and video clipsEpisodes turned into posts, quotes and short clips.
- Ref.
Photography and live-action filming are quoted separately.
02 / Process
How the job runs.
Plan
What you want to be known for, who you're talking to and where. A simple content plan, not a doorstop of a deck.
Set up the kit
Templates, tone of voice and, if it fits, a social studio so your team can make posts too.
Make
Posts, articles and films, written and designed in your brand, and shared for approval before anything goes out.
Publish
Scheduled across your channels, with anything that needs your reply flagged to you.
Review
A monthly look at what landed, what didn't and what to make next.
| Part | Item | What it does | Included |
|---|---|---|---|
| S6/01 | Content plan | Themes, channels and a monthly calendar, tied to what the business needs. | |
| S6/02 | Social templates | Branded templates for posts, stories and carousels. | |
| S6/03 | Monthly posts | Written, designed and scheduled across your chosen channels. | |
| S6/04 | Social studio web app | An on-brand post-maker for your team, with AI caption drafts. Quoted per build. | |
| S6/05 | Motion films | Animated brand films and short teasers, cut for every screen shape. | |
| S6/06 | Articles and blog posts | Question-led writing that helps with Google and AI search too. | |
| S6/07 | Podcast and video repurposing | Long recordings turned into posts, quotes and short clips. | |
| S6/08 | Monthly review | What landed, what didn't, and what we'll make next. |
04 / Questions
Fair questions.
Q1Do you do photography and video filming?
We make motion and animated films in-house. Photography and live-action filming are quoted separately, and we bring in photographers and videographers when a job needs them.
Q2Which social platforms should we be on?
The ones your customers use, and no more than you can keep up. For most business-to-business firms that's LinkedIn first. For shops, food and hospitality it's usually Instagram and Facebook. Two channels done well beat five done badly.
Q3What is a social studio?
A small web app, built in your brand, where your team picks a template, adds a photo and gets a finished post, with an AI-drafted caption to edit. We built one for Ansons Law so the whole team can post without going off-brand.
Q4Do you run paid social ads?
We'll make the creative and set up simple campaigns, but we're not a paid-ads factory. If you need heavy, daily ad management, we'll tell you straight.
05 / Related work
Where it's working.
Next step
Got something to make?
No pitch deck, no sales team. Just Gav or Monika, a cup of tea and an honest answer. Or email newbiz@graftmarketing.co.uk.