Sector / Food and farm
Marketing for food and farm
You rear it, make it or sell it properly. Your website should do the same: show where it comes from, take the order and bring people back.
01 / What you need
- A Shopify store that handles cuts, boxes, weights and delivery
- Clear delivery areas, click and collect and seasonal pre-orders
- Local SEO and a Google Business Profile that's kept up to date
- Real photography of the farm, the animals and the counter
- Trade and wholesale pages for restaurants and caterers
- Email that brings customers back: seasonal boxes, barbecue season, Christmas
- A brand that works on labels, bags, vans and the shop sign
What a farm business needs online
Farm shops and butchers sell on trust and taste. People want to know where the meat comes from, when you're open, whether you deliver and what's in season. Then they want to order without ringing up.
That means a proper online shop, honest photos of the farm, and the practical stuff a lot of sites bury: opening hours, delivery areas, click and collect, Christmas orders.
Staffordshire Meats
Staffordshire Meats is a farm butchery at Spath Farm, near Uttoxeter. We designed the logo and the print, then built their Shopify store, which launched in July 2026: the online shop, delivery information, a wholesale and catering page for trade customers, and a page for the café on the farm.
We look after the SEO as well, so the store is set up to be found when people nearby search for a butcher.
More than one business on the farm
Plenty of farms now run a shop, a café, a venue and a trade side. Each one needs its own page and its own reason to visit, under one brand that holds it all together.
02 / The work
Done it, for real.
03 / Services that fit
Services that fit
- S1Brand & identityA branding agency in Staffordshire that makes brands you can pick up: names, marks, signs, cards and the words that go with them. Done first, so everything after it looks right.
- S2Websites: Astro/Netlify, Shopify, HubSpotWeb design in Burton upon Trent, Derby and across the Midlands, built on Astro and Netlify, Shopify or HubSpot. Fast, easy to run, and connected to your CRM from day one.
- S4SEO & AI search visibilityPeople now ask ChatGPT, Google's AI Overviews and Perplexity who to use. We make sure your business is the one they name.
- S5Email marketingA Klaviyo agency in the UK, and Mailchimp and HubSpot email too: welcome flows, campaigns, templates and lists, planned properly and sent on time.
- S6Content, social & videoA social media agency in Staffordshire that plans, writes and designs your content, and makes brand films for Midlands businesses. Monika on strategy, Gav on the craft.
04 / Questions
Fair questions.
Q1Shopify or something else for a farm shop?
For most farm shops and butchers, Shopify. It handles boxes, weights, delivery rules and payments, and you can run it yourself day to day. We set it up so adding this week's specials takes minutes, not a phone call to us.
Q2Can you help with Christmas orders?
Yes. For most butchers it's the busiest stretch of the year. We can set up pre-order products with collection dates, a clear cut-off, and emails that go out early enough to fill the order book.
Q3We're a small farm. Can we afford this?
A brand identity starts from £1,500 and a 5-page website on Shopify from £3,000, so you can do one at a time. Our Launchpad puts brand, website and CRM together from £4,950. A bigger online shop takes more setting up, so we'll quote it properly after a 20-minute call. The price we give you is the price you pay.
Next step
Got something to make?
No pitch deck, no sales team. Just Gav or Monika, a cup of tea and an honest answer. Or email newbiz@graftmarketing.co.uk.