- Client
- Staffordshire Meats
- Sector
- Food and farm
- Where
- Uttoxeter, Staffordshire
- Stages
- Start, Launch, Grow
01 / The brief
Take the farm shop online.
Pete's family butchery sells meat reared in Staffordshire, handmade pies and a café on the side. The goal was to let people order online and collect in the shop, without losing the feel of a proper farm butchery.
That meant a brand that looks like it has been on the counter for years, and a store that is simple to buy from.
02 / What we did
Field to basket.
- Brand and badge logo
- Shopify store with click and collect from either shop
- Collection pages for steak, beef, lamb, pork, sausages and more
- Pete's Pies product artwork, colour coded by filling
- Pages for the Bakehouse Café and wholesale customers
- A launch flyer with a QR code straight to the store
- Menus, page titles and descriptions set up for search
03 / The result
Open online.
293Clicks from Google search in the first 30 days, ranking around 2nd for "butchers uttoxeter"The store launched in July 2026. Customers can order steaks, joints, sausages and Pete's Pies online and pick them up in the shop, and trade customers have their own page to get in touch.
04 / By the numbers
Clicks from Google in the shop's first month in search.
Average Google position within a month of launch, and top three for "Uttoxeter farm shop" too.
Times the shop showed up in Google search in those first 30 days.
04 / The longer story
A badge for the counter
A farm butchery should look like it knows what it is doing, so the brand is a traditional badge in deep green and gold, with "From farm to plate" around the edge. It sits happily on a paper bag, a price ticket or a website header.
A store that is easy to buy from
The Shopify store is built around how people actually shop there: order online, choose your shop, collect. Every collection, from steak to sausages, opens with a few plain lines about where the meat comes from and how it is cut, so you know what you are buying before you scroll.
Pies with personality
Pete's Pies have a following of their own, so they got their own look: each pie shot on a wooden board, with a colour-coded label for the filling. Steak and ale, minted lamb and pea, chicken, ham and leek. You can tell them apart at a glance, on the shelf or on the screen.
Getting the word out
The Bakehouse Café and trade customers each have their own page, and menus, page titles and descriptions are set up so the store turns up when people search for a local butcher. For launch we designed a flyer for the counter and the local area, with a QR code that goes straight to the store. Simple, local, and it works.
