- Client
- Marshall Textiles
- Sector
- Construction
- Where
- St Austell, Cornwall
- Stages
- Start, Launch
01 / The brief
Make the workshop impossible to miss.
Sean and Lisa fix bike leathers, boat canopies, car seats, curtains and the sewing machine itself. The goal was a brand as hard-wearing as the work, one that looks right painted on a wall, stitched on a hoodie and on a phone screen.
And a website that makes it easy to say "this is broken, can you fix it?" and get a straight price back.
02 / What we did
Brand first. Then the lot.
- New brand, badge and wordmark
- Painted building sign with directions to parking
- Workwear, hoodies and caps
- Business cards
- HubSpot website with a service page for each kind of repair
- A job ticket form that asks what needs fixing and gets a straight price
- Redirects from the old site, analytics and search set-up
03 / The result
Open for business, on the street and online.
22Job requests through the website in its first full month, 21 of them from new customersThe workshop now has one brand from the building to the browser. The sign tells passers-by where to go, the workwear makes the team look the part, and the website sends job tickets straight to the people who do the work.
04 / By the numbers
Repair and alteration requests through the website in its first full month.
Of those requests came from people who had never been in touch before.
Requests that came straight from Google search.
Job requests sent by AI assistants such as ChatGPT, in the same month.
04 / The longer story
A badge with a bit of swagger
Marshall Textiles is a proper workshop, so the brand needed to feel made, not decorated. We drew a badge and wordmark in the spirit of an old maker's mark, with "Repair. Alter. Make." running round it. It works tiny on a card, big on a wall and stitched on a cap.
On the wall, on the team
The brand went straight onto the building: a tall painted sign that tells you what they do and where to park. Then onto hoodies, caps and business cards, so the people doing the work look as good as the work.
A website that takes the job
The HubSpot website gives each kind of repair its own page, from tailoring and alterations to marine canopies, auto trim and wetsuits. Every page ends in the same place: a job ticket form that asks what needs fixing and sends it straight to Sean and Lisa, who come back with a straight price.
Moving house, carefully
The old site had pages people already found in Google, so we mapped every one of them to its new home and set up analytics that count the calls, emails and job tickets the site brings in.
05 / Services on this job
