- Client
- Trent Construction
- Sector
- Construction
- Where
- UK-wide
- Stages
- Start, Launch, Grow
01 / The brief
Show the work, properly.
Trent lay concrete floors and screeds for main contractors all over the country. The goal was a brand and a website that feel as solid as the floors, and that answer the questions a contractor asks before picking up the phone.
Every service and every sector they work in deserved its own page, written in plain language by people who understand the job.
02 / What we did
Brand, site, then the words.
- Brand refresh, from logo lockups to brochure and socials
- HubSpot CMS website, rebuilt template by template
- Service and sector pages rewritten and restructured for search
- Case studies moved into a knowledge hub with articles
- Accreditations and trust marks shown clearly across the site
- A printed brochure to leave behind after the site visit
- Page titles, descriptions and internal links tidied throughout
03 / The result
A site that does the talking.
23.7kWords of service and sector contentService and sector content grew from 4.3k to 23.7k words across 16 pages, each one answering what a contractor actually needs to know, with case studies and a knowledge hub behind it.
04 / By the numbers
Service and sector pages grew from 4.3k words, each answering what a contractor needs to know.
Every service and sector page, rebuilt in July 2026.
The whole team's contacts and 26 live projects, moved into one HubSpot CRM.
04 / The longer story
Solid, like the floors
Trent's work happens on busy sites, often at night, to tight programmes. The refreshed brand leans into that: deep navy, a confident yellow, and photography of real pours rather than stock. It runs from the website through to the brochure and the social posts.
One page per job, one page per sector
We rebuilt the website on HubSpot and gave every service and every sector its own page. Floor screeds, power floated concrete, hardstandings, education, data centres and more. Each page explains the work in plain terms, covers the standards contractors ask about, and links across to related work so people (and search engines) can find their way around.
Proof, not promises
Case studies now live in a knowledge hub alongside practical articles, so a contractor can see the work, read how it was done and get in touch from the same place. Accreditations sit where people look for them.
What happens next
The site is set up to grow. New articles and case studies slot straight into the hub, and the service pages are built so they can be sharpened as we learn what contractors search for.
