Sector / E-commerce & supplements
Marketing for e-commerce brands
The first order is the expensive one. The money is in the second, the third and the tenth. We build the store, the email and the search work that bring people back.
01 / What you need
- A Shopify store that's fast, clear and easy to buy from
- Klaviyo flows: welcome, abandoned basket, post-purchase and win-back
- Subscriptions that are simple to join and simple to manage
- Product pages written for search and for people
- Health claims kept within the rules
- Campaigns planned months ahead, not the night before
- Reporting that shows what email actually earns
Email does the heavy lifting
For most online brands, email is the channel you own. Welcome flows, post-purchase flows, reminders to reorder, and a steady run of campaigns that sound like you. Built in Klaviyo, measured properly, and tidy enough to hand over.
CurraNZ
CurraNZ make a New Zealand blackcurrant supplement, sold online in several countries. We build their Klaviyo email programme across their stores, a full monthly schedule of campaigns, on a template that keeps the words as live text so they read well on every screen and in every inbox.
We also look after Shopify SEO across their stores and manage subscription changes in Recharge.
Staffordshire Meats
At the other end of the scale, we built a Shopify store for a Staffordshire farm butchery, launched in July 2026. Different product, same job: make buying easy and give people a reason to come back.
Supplements have rules
Supplement marketing sits under strict rules on health claims. We write within them, keep claims to what's permitted, and flag anything that needs a closer look before it goes out.
02 / The work
Done it, for real.
03 / Services that fit
Services that fit
- S2Websites: Astro/Netlify, Shopify, HubSpotWeb design in Burton upon Trent, Derby and across the Midlands, built on Astro and Netlify, Shopify or HubSpot. Fast, easy to run, and connected to your CRM from day one.
- S4SEO & AI search visibilityPeople now ask ChatGPT, Google's AI Overviews and Perplexity who to use. We make sure your business is the one they name.
- S5Email marketingA Klaviyo agency in the UK, and Mailchimp and HubSpot email too: welcome flows, campaigns, templates and lists, planned properly and sent on time.
- S6Content, social & videoA social media agency in Staffordshire that plans, writes and designs your content, and makes brand films for Midlands businesses. Monika on strategy, Gav on the craft.
- S7Marketing supportOutsourced marketing for Staffordshire and Midlands businesses: a monthly retainer with Gav and Monika doing the strategy, campaigns, content, email and reporting. From £2,000 a month.
04 / Questions
Fair questions.
Q1Do you work with Shopify and Klaviyo?
Every week. We build and improve Shopify stores, write and build Klaviyo campaigns and flows, and look after subscriptions in Recharge. If you already have an agency for one part, we're happy to work alongside them.
Q2Can you run our monthly email calendar?
Yes. It's a big part of what we do for CurraNZ: plan the month, write and design each email, build it in Klaviyo and send it to you for approval before anything goes out. It fits well in a Growth Retainer, from £2,000 a month.
Q3Can you help with supplement health claims?
We write within the rules on permitted health claims and flag anything that needs checking. On anything borderline your regulatory adviser has the final say, and we work to their notes.
Next step
Got something to make?
No pitch deck, no sales team. Just Gav or Monika, a cup of tea and an honest answer. Or email newbiz@graftmarketing.co.uk.