- Client
- FlowFloor
- Sector
- Construction
- Where
- Derby
- Stages
- Start, Launch, Grow
01 / The brief
Look as good as the finished floor.
FlowFloor lay every type of floor, from arenas and warehouses to offices and family homes. The goal was a brand that works just as hard on a business card as on the side of a vehicle, and a website that helps people choose the right floor.
Then, once it was live, to make sure the right people could find it.
02 / What we did
Brand, then build, then found.
- Logo, icon set and brand colours
- Business cards and letterheads
- Vehicle livery and pitch-side signs
- HubSpot website with a page for each type of flooring
- Service pages expanded with the detail customers ask about
- Search foundations, titles and descriptions across the site
- Privacy, cookie, terms and accessibility pages
03 / The result
Ready for any floor.
FlowFloor now has one brand everywhere it shows up, and a website that walks people through resin, polished concrete, safety flooring, vinyl, carpet tiles and timber, with a clear route to an enquiry on every page.
04 / The longer story
Clean lines
A floor is only as good as its finish, so the brand is all clean lines: a mark made of stacked strips, like boards being laid, in teal on deep green. "Flawless Floors. Every Space." does the rest.
Everywhere they turn up
We took the brand onto business cards and letterheads, a set of icons for each type of floor, vehicle livery and pitch-side signs. Whether you meet FlowFloor on site, on the road or at the match, it looks like the same company.
A website that helps you choose
The HubSpot website gives each kind of flooring its own page: resin, polished concrete, safety flooring, screeding, vinyl and LVT, carpet tiles and timber. After launch we went back and expanded every page with the detail customers ask about, and made sure each one has a proper title and description for search.
The grown-up bits
Privacy, cookie, terms and accessibility pages were written and published, with the company details checked. Not glamorous, but it is the kind of thing that makes a business look trustworthy.
05 / Services on this job
